The Project
For this project, we had to create a complete campaign website for a sports beer brand, and design a website for that campaign. We had to keep the design consistent with the brand's identity and core values.
After research and brainsotming, I came up with a campaign involving cycling and electricity. When you cycle, you can measure your energy output in Watts, and these Watts can (in theory) be used to brew Thrive beer. I calculated it would take the average person about 39km of cycling to produce enough energy for one can of Thrive beer.
So in this campaign, we call people to take part in a cycling challenge to raise awareness about sustainable energy and promote the Thrive brand. They can track their progress, but the most important thing is the collective impact.
I tried to translate this into a modern design, using light/electric blue, symbolizing electricity, and dark red, symbolizing CO2 emissions.