Thrive

For this project, we had to create a complete campaign for a sports beer brand, and design a website for that campaign. The design had to stay consistent with the brand's identity and core values.

After research and brainstorming, I came up with a campaign involving cycling and electricity. When you cycle, you can measure your energy output in Watts, and these Watts can (in theory) be used to brew Thrive beer. I calculated it would take the average person about 39km of cycling to produce enough energy for one can of Thrive beer.

So in this campaign, we call people to take part in a cycling challenge to raise awareness about sustainable energy and promote the Thrive brand. They can track their progress, but the most important thing is the collective impact.

I translated this into a modern design, using light/electric blue, symbolizing electricity, and dark red, symbolizing CO2 emissions.